01 · BRIEF
Understand
Get clear on the goal, audience, and constraints before opening a single tool.
02 · PLAN
Map It Out
Storyboard the edit or sketch the workflow, then lock the shape before building it.
03 · BUILD
Produce
Cut the footage or wire the automation, hands-on, with fast iteration loops.
04 · REVIEW
Stress-Test
Check it against the brief. Cut what doesn't earn its place, twice if needed.
05 · SHIP
Deliver
Final cuts handed off or systems pushed live, on schedule and production-ready.
06 · OPTIMIZE
Refine
Watch the numbers, gather feedback, adjust. Nothing ships and gets forgotten.